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Data Privacy Policy

In this Data Privacy Policy, we inform you about the data that can be captured when you visit our website, how they are used, and your rights as a user.

O.R. Lasertechnologie GmbH ("we" or "us") is responsible for data captured in connection with this website. For more information, please refer to the Legal Notice.

I. Use of Data

1. Visits to our website

Visitors to our website do not need to identify themselves. When you visit our website, however, we do capture the following information. It is communicated by your browser to our server, which temporarily stores it:

- Your computer's IP address
- When and from where you access our website
- The names and addresses of accessed files
- The quantity of transmitted data
- Whether or not data are successfully accessed
- The IDs of your browser and operating system
- The name of your Internet service provider

These data are a technical prerequisite for using our website (i.e., for establishing a connection). The data are also, in an anonymized and aggregated form (to prevent individual users from being identified), statistically evaluated in order to improve system security, technical management of the network infrastructure and our website [1].

2.  Use of Personal Data

We only use personal data received via this website if you have voluntarily provided them to us, e.g. using our contact form or by email. When you communicate personal data to us, they are used for replying to your request or for enabling you to access requested services [2]. These data are not mingled with captured utilization data (see Point 1. above).

3. Newsletter

You may subscribe to our newsletter [3]. After completing and submitting the subscription form, you will receive a confirmation email from us. Your subscription is not activated until you click on the link in the confirmation email. We use the data provided by you for sending you the newsletter. You may unsubscribe from the newsletter at any time. If you wish to withdraw your consent for us to send you the newsletter, please notify us using the contact data in this website's Imprint or click on the link that is included in every issue of the newsletter.

4. Press Circular

This website uses ClickDimensions LLC ("ClickDimensions"), a service that stores cookies on your computer to permit analysis of your use of the website. The information on your use of this website is transmitted to a ClickDimensions server in the United States and stored there. ClickDimensions has self-certified under the EU-U.S. Privacy Shield and therefore provides an appropriate level of data protection. ClickDimensions uses these data to evaluate your use of the website and compile reports on website activity for website operators [9]. ClickDimensions uses its own HTML browser cookies with web tracking technology. This means that visitors to our website can set their own browsers to reject cookies and remove cookies placed by us or other parties, including ClickDimensions cookies. For details on the cookies of ClickDimensions, follow this link: http://help.clickdimensions.com/clickdimensions-cookies-for-web-analytics/

5. Cookies

We employ “cookies” to enable and facilitate the use of our website. Cookies are small text files that our website stores on your computer for later reference (e.g. if you visit our website again). Cookies make it possible, for example, to “remember” your preferred language for viewing content [5].

These files cannot be used to identify you, only (temporarily) your computer. You have the option of disabling or blocking the storage of coo Data Use by Third Parties kies, either in general or only for our website, by changing your browser’s settings. To learn how to do this, consult your browser’s help function. However, doing so may make using our website a less user-friendly experience.

6. These files cannot be used to identify you, only (temporarily) your computer. You have the option of disabling or blocking the storage of cookies, either in general or only for our website, by changing your browser’s settings. To learn how to do this, consult your browser’s help function. However, doing so may make using our website a less user-friendly experience.

6.1 Google Maps

We use “Google Maps” of Google Inc. (henceforth “Google”) on our website. When you use these maps, Google captures data in accordance with its own data privacy policy. You can view it here: https://www.google.com/policies/privacy/. For storage of these data in the United States, Google’s self-certification under the EU/U.S. Privacy Shield ensures an appropriate level of data protection.

If you do not agree to this use of data, you can disable JavaScript in your browser. For instructions on how to do this, consult your browser’s help function. Please be advised, however, that doing so may reduce the user-friendliness of our website.

6.2 Google Analytics

This website uses Google Analytics, a web analysis service provided by Google, Inc. (“Google”). Google Analytics uses cookies to permit statistical analysis of how you use our website. If you access this website from a location in the European Union (EU) or European Economic Area (EEA), Google crops your IP address before transmitting it to the United States. Only in exceptional cases is your computer’s complete IP address first sent to a Google server in the United States then cropped. Google has self-certified under the EU-U.S. Privacy Shield, which ensures an appropriate level of data protection. At our request, Google uses this information to compile reports on website activity. The IP address sent by your browser is not mingled with any other data of Google’s. These analyses help us improve our services by ascertaining which of them are more or less popular with users [6].

You can prevent cookies from generating data related to your use of our website (including your IP address) and sending it to Google from being stored on your device by downloading and installing the browser plugin at https://support.google.com/analytics/answer/181881?hl=en or appropriately modifying your browser’s settings.

6.3 Google TagManager

We use Google Tag Manager of Google Inc. ("Google") on our website. Via an interface, we use this solution to manage tags (snippets of JavaScript that send information to third parties). Tag Manager itself (which implements the tags) does not use cookies or capture any personal data. However, it may generate other tags containing captured data. Google Tag Manager does not access these data. If it is disabled at the domain or cookie level, all tracking tags implemented with it are deleted [6].

6.4 Google AdWords Conversion Tracking

We use the Google Adwords conversion tracking tool of Google Inc. If you reach our website by clicking on a Google Adwords ad, a cookie is stored on your computer. These “conversion cookies” expire after 30 days and are not used for identifying individuals. If you return to certain pages of our website before the cookie has expired, we and Google can tell that you had been routed to our website by clicking on an ad placed in Google.

The information captured with the aid of conversion cookies helps Google compile statistics on visits to our website. These statistics tell us the total number of users who have clicked on an ad of ours and which pages of our website they have subsequently visited. Neither we nor other advertisers using Google Adwords receive any information whatsoever that could be used to identify users [8].

To learn how to delete the Google conversion cookies, please go to https://policies.google.com/technologies/ads?hl=en. For additional explanations of cookies and Google’s data privacy policy, use this link: https://services.google.com/sitestats/en.html

6.5 ClickDimensions

This website uses ClickDimensions LLC ("ClickDimensions"), a service that stores cookies on your computer to permit analysis of your use of the website. The information on your use of this website is transmitted to a ClickDimensions server in the United States and stored there. ClickDimensions has self-certified under the EU-U.S. Privacy Shield and therefore provides an appropriate level of data protection. ClickDimensions uses these data to evaluate your use of the website and compile reports on website activity for website operators [9]. ClickDimensions uses its own HTML browser cookies with web tracking technology. This means that visitors to our website can set their own browsers to reject cookies and remove cookies placed by us or other parties, including ClickDimensions cookies. For details on the cookies of ClickDimensions, follow this link: http://help.clickdimensions.com/clickdimensions-cookies-for-web-analytics/

6.6 YouTube

YouTube of YouTube LLC (“YouTube”) is used to integrate videos in this website. YouTube is represented by Google Inc. We use embedded YouTube videos in an enhanced data protection mode. Specifically, this means that YouTube does not store any cookies for users who access a website containing an embedded YouTube player without actually clicking on the video to view it. If the YouTube video player is clicked, YouTube may under certain circumstances store cookies on the user’s computer, but we do not store any personal information in cookies that result from viewing embedded videos. For more information on data processing and how YouTube (Google) safeguards your data, go to https://policies.google.com/privacy?hl=en&gl=de.

6.7 Alexa Metrics

The "Alexa Metrics" service stores cookies on your computer that are used to improve our website and improve its design to meet your needs better. The resulting pseudonymized utilization profiles are not mingled with any other (personal) data. You can manage the placement of cookies by changing your browser settings. For another way to opt out of cookies, go Opens external link in new windowhere. 

6.8 LinkedIn Analytics

This website uses LinkedIn analytics, a web analysis service of LinkedIn Ireland Unlimited Company, to analyze visitor behavior in order to improve our offering and redesign it to meet user needs better [10]. The data are used to create utilization profiles under pseudonyms. However, you may at any time manage your permission for us to capture and store data for web analysis by going to https://www.linkedin.com/psettings/, signing in to your LinkedIn account and then selecting Privacy Policy.

6.9 DoubleClick

Doubleclick by Google is a service provided by Google Inc. Doubleclick by Google uses cookies to display advertisements that are relevant to you. A pseudonymous identification number (ID) is assigned to your browser in order to check which ads were displayed in your browser and which ads were viewed. The use of DoubleClick cookies enables Google and its partner websites to serve ads based on previous visits to our or other websites on the Internet.  The information generated by the cookies is transferred by Google to a server in the USA for evaluation and stored there. Google has been certified in accordance with the EU-U.S. Privacy Shield and therefore offers an appropriate level of data protection. Google only transfers the data to third parties on the basis of legal regulations or within the scope of order processing. You can prevent the collection by Google of the data generated by the Cookies and related to your use of the websites and the processing of this data by Google by following the link below (https://adssettings.google.com/anonymous?hl=en-GB&sig=ACi0TCgjQOtZZmsnhor-F-jUaLKUXPozB-azrbC60G1nlIid6ZBXp9mJfsSLCyW2C06i4JsWIeRrQw2CyV7laWP2gtjISjDTv8oaQM7RXXbZBM5xM64a1uc) under the point DoubleClick deactivation extension download available browser plugin and click on DoubleClick deactivation extension. Alternatively, you can deactivate the DoubleClick cookies on the Digital Advertising Alliance website using the following link (http://optout.aboutads.info/?c=2#!/).

6.10 DoubleClick Ad Exchange

DoubleClick Ad Exchange is a service provided by Google Inc. DoubleClick Ad Exchange uses cookies to serve ads on our website. The information stored in this way is processed by Google or its partners. In addition, so-called "web beacons" (small graphics) are used for data collection, whereby information about visitors to our site is processed.  The collected data is transferred to a Google server in the USA and stored there. Google has certified itself according to the EU-U.S. Privacy Shield and therefore offers an appropriate level of data protection. This data is used by Google for the statistical evaluation of user behavior in connection with DoubleClick Ad Exchange ads. You can block the storage of cookies by making the appropriate setting in your browser. Web beacons can be made visible and blocked by browser extensions such as Ghostery. You can change your settings by going to the deactivation page of the Google Marketing Platform (https://adssettings.google.com/anonymous?hl=en-GB&sig=ACi0TCgjQOtZZmsnhor-F-jUaLKUXPozB-azrbC60G1nlIid6ZBXp9mJfsSLCyW2C06i4JsWIeRrQw2CyV7laWP2gtjISjDTv8QM7RXXbZBM5xM64a1uc) or the deactivation page of the Opens external link in new windowNAI (Network Ad-vertising Initiative). For more information, please visit: www.google.com/intl/de/policies/privacy/

6.11 Google Dynamics Remarketing

Google Dynamics Remarketing is a product of Google Inc. Our website uses a pixel provided by Google which establishes a direct connection to the Google servers. The Google server is transmitted in such a way that you have visited our website. Google is certified under the EU-U.S. Privacy Shield and therefore provides an appropriate level of data protection. Google associates this information with an ID that is stored on your device in the form of a cookie or is provided by your device. If you visit other websites that also use Google Dynamic Remarketing, this information will also be linked to your unique ID. However, it is not clear to us which other websites you visit. We can also provide our websites with so-called "remarketing tags". This means that we include keywords in our Internet pages that contain statements about the content of the page displayed (such as product or service categories). The keywords we use do not contain any personally identifiable information. Google receives and stores these keywords for the above-mentioned recognition features. So if you visit a page that we have identified with a specific product category, Google will store that keyword and associate it with your recognition characteristics.
You can change your settings by going to the Google Marketing Platform's deactivation page (https://adssettings.google.com/anonymous?hl=en-GB&sig=ACi0TCgjQOtZZmsnhor-F-jUaLKUXPozB-azrbC60G1nlIid6ZBXp9mJfsSLCyW2C06i4JsWIeRrQw2CyV7laWP2gtjISjDTv8QM7RXXbZBM5xM64a1uc) or the deactivation page of the Opens external link in new windowNAI (Network Ad-vertising Initiative). You can block the saving of cookies by making the appropriate setting in your browser. For more information, please visit: www.google.com/intl/de/policies/privacy/

7. Transfer of Data to Third Parties

We work with service providers that support us in providing services on this website. They process data exclusively at our request and under our supervision for the purposes described in this Data Privacy Policy.

8. Data Storage

We only store personal data for as long as is required to provide services wished by you or to comply with legal requirements to keep data for a specified amount of time.

Data that are captured while you use our website (see Point 1) and may be legally regarded as personal data (e.g. your complete IP address) are stored for a maximum of 14 days (in Germany; the requirements may differ in other countries) unless exceptional circumstances make it necessary to store them longer (e.g. following an attack by hackers).

Data that you provide when applying are stored for a period of minimum six months, unless you have separately and specifically given us permission to store them for a longer time.

 

II. Your Rights and Contacts

1. General Rights

You may request information on any personal data stored on you, and have the right to receive the data you have provided in a common machine-readable format. In addition, in justified cases you may request the deletion or correction of your data or restrict how they are processed. If your personal data are sent to a non-EU country without appropriate protections, you are entitled to receive a copy of the applicable contract to verify that it ensures appropriate protection of your personal data. You also have the fundamental right to complain to a supervisory authority about how your data is used. In our case, this is the Hessian Commissioner for Data Protection and Freedom of Information (Hessischer Beauftragter für Datenschutz und Informationsfreiheit), P.O. Box 3163, D-65021 Wiesbaden.

2. Withdrawal of Consent

If you have consented on our website to the processing and use of your personal data, you may withdraw this consent at any time with effect for the future (not retroactively).

3. Right of Objection

 

If we use personal data on the basis of weighing relative interests (see Art. 6, No. 1, Point (f) of GDPR), you may object to this use. In such a case, we will then cease to use your data unless our own interests outweigh yours. You may object to the use of your data for direct marketing purposes, e.g. sending mailshots, at any time without comparing our respective interests.


4. Contact

 

In order to exercise any of the above-mentioned rights, please send a letter or email to us or our data protection officer:

 

Dr. Gregor Scheja

Scheja und Partner Rechtsanwälte mbB

Adenauerallee 136

D-53113 Bonn

https://www.scheja-partner.de/kontakt/kontakt.html

 

 

 

[1]The legal basis for this is Article 6, No. 1, Point (f) of the General Data Protection Regulation (in the following, GDPR).
[2]The legal basis for this is Article 6, No. 1, Point (b) or (f) of GDPR.
[3]The legal basis for this is Article 6, No. 1, Point (a) of GDPR
[4]The legal basis for this is Article 6, No. 1, Point (a) of GDPR
[5]The legal basis for this is Article 6, No. 1, Point (b) or (f) of GDPR
[6]The legal basis for this is Article 6, No. 1, Point (f) of GDPR
[7]The legal basis for this is Article 6, No. 1, Point (f) of GDPR
[8]The legal basis for this is Article 6, No. 1, Point (f) of GDPR
[9]The legal basis for this is Article 6, No. 1, Point (f) of GDPR

 

 

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